MUTED

"I didn't want to create a meaningless clothing brand. It's deeper than that. This is a community. Your safety blanket. Your friend when you feel lonely. Just a glance at someone else wearing Muted in the street will help you feel less alone, hopefully."

-Moo

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WHY MUTED?

Crippling anxiety ruled the life of our founder Moo from a young age. By the time she reached high school, she had only a few people that she could physically talk to (bless them, they were patient and worked hard to get there). You could say her anxiety left her Muted.

"Whenever I was anxious, no matter the temperature, a nice thick hoodie made doing life a bit easier"

"Now there is nothing wrong with rainbows, but the mental health apparel I came across was a bit too sparkly. I was after more of a 'doom & gloom, but I'll be okay soon' type of vibe."

She is thriving now but never wants anyone to feel alone and isolated in their battles.

WE ALL FEEL SH*T

We are here to keep you cozy and connected. Your hoodie purchase goes beyond that.

A portion of the proceeds from every drop will be donated to its own unique charity/organisation supporting mental health.

XIE

Moo centred the first design of Muted around anxiety. Its subtle, a sub-plot. The hidden messages and phrases are broad enough to link your own meaning to it.

Everyone is different, advice, support and recovery comes in different shapes and sizes.

The hoodie is to make your own.

When you buy a muted hoodie, your hang tag will give you a key to unlock a hidden side to the Muted world. There, you'll find what these messages mean to Moo, you'll see the design process, and more.

Just because its hidden, doesn't mean its not there.

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